Born from the earth, refined by art
Lab-grown diamonds, transformable designs, and sustainable luxury. Each piece tells the story of transformation.
Best Sellers
Curated Selection
Kohana Ring , Big Size, Reverse
18K (750) White Gold | 1 total carat weight |...
Dhs. 17,980
Regular priceDhs. 22,480
Always Be Round Cut Earrings with Removable Halo
0.5 carat each, Round Cut | E color, VS1 |...
From Dhs. 7,490
Regular priceDhs. 9,370
Just Bee Long Earrings
18K Rose Gold | Asscher cut, 2.05 and 2.03 carats...
From Dhs. 8,390
Regular priceDhs. 10,490
Be True Leaf Ring
0.50 carat each | Leaf cut | E color, VS1...
From Dhs. 6,000
Regular priceDhs. 7,500
- Complimentary deliveryWe deliver to you wherever you are in the world
- No duties or taxes to payThe price you see is the price you pay, all costs are covered by Seed
- A tree planted with every orderEvery Seed purchase plants trees in your name, tracked in your account
Discover Our Collections
Be Free
Freedom begins with choice.
Inspired by tropical birds, symbols of brightness, individuality, and freedom, each piece features a unique signature cut diamond that transforms from pendant to brooch in an instant.
18K White Gold | 1.1 carat weight | E color, VS1 Additional stones Black & White Onyx (Black 2.65ct / White 0.35ct)
18K Rose Gold | 1.1 carat weight E color, VS1
18K White Gold | 1.0 carat weight | E color, VS1 | Additional stones Malachite - 1.33ct
Be True
True to your nature
As you descend, leaves unfold and transform their veins becoming the facets of diamonds. The Be True collection celebrates authenticity, where nature's geometry becomes wearable art.
2.25 & 2.27 carat each | Pear shape | Fancy Vivid Blue color, VS1-VVS2 | Side diamonds 0.5 ct each, E, VS1 | 18K White, Rose & Yellow Gold
0.5 carat each | Leaf cut | E color, VS1 | 18K White, Rose & Yellow Gold
0.50 carat each | Leaf cut | E color, VS1 | 18K White, Rose & Yellow Gold
Kohana
The flower that endures
Delicate petals hold extraordinary resilience. The Kohana collection draws from the quiet power of flowers — soft yet unyielding, beautiful in every season.
18K (750) Yellow, Rose & White Gold | 3.5 total carat weight D-E color, VVS
18K (750) White, Yellow & Rose Gold | 3 total carat weight | D-E color, VVS
18K (750) White, Yellow & Rose Gold | 0.5 total carat weight | D-E color, VVS
Just Bee
Be Free, Be You
The bee tends to every petal, every bloom. Just Bee honours this devotion — pieces crafted with the same precision, care, and golden warmth that nature intended.
18K Rose, White & Yellow Gold | Radiant cut (changing to Emerald), 5.03 carat | F color, VS1
18K Rose, White & Yellow Gold | Asscher cut, 2.05 and 2.03 carats each | D color, VS1
18K Rose, White & Yellow Gold | Asscher cut, 2 carat weight | F color, VS1
Discover Our Full Collection
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A New Era of Luxury Inspired by the Beauty of Nature
Born from resilience and opportunity in the United Arab Emirates and led by Rodion Ksonzenko, a visionary from Ukraine with a unique perspective on rare gemstones, we are set to redefine industry standards.
We blend expertise and passion to make modern luxury attainable for those who seek it. By combining the brilliance of man-made diamonds with innovative design, we craft jewellery that complements your style and tells a story of personal elegance.
Our Mission
To craft enduring high jewellery and luxury watches with man-made diamonds, blending innovation with artistry to honour life's defining occasions, starting from the UAE and inspiring the world.
Plant Trees with Every Order
Every order plants trees in proportion to its value, verified through geotags that track each tree. As a Seed customer you receive certification for every tree with tracking available in your Seed account after purchase.