In Forbes: How Lab-Grown Diamonds Are Redefining the Jewelry Market
Writing for Forbes Business Council, Rodion Ksonzenko, founder and CEO of Magnat Family DMCC, Magnat Fine Jewelry and Seed Jewelry, looks at how lab-grown diamonds have moved from industrial curiosity to one of the most important forces in fine jewelry in less than a decade.
The key points
- Same stone, different origin. Lab-grown diamonds share the chemical, physical and optical properties of mined diamonds. What separates them is where they come from, and that is what shapes their value.
- A new generation of buyers. Millennial and Gen Z buyers are leading the shift, weighing ethics, transparency and personal expression alongside size and quality. Lab-grown stones now account for around half of US engagement ring purchases.
- Two markets, not one. Lab-grown diamonds are thriving in bridal, fashion and everyday luxury, while natural diamonds hold their place in heirloom, collectible and high-value pieces.
- Growth, not decline. Rather than replacing natural stones, lab-grown diamonds have brought new buyers into the market. The industry is expanding, and brands need a distinct story for each category.
It is a view that sits at the heart of Seed: diamonds chosen for their beauty and values, designed to be worn and loved now.
Read the full article on Forbes
Originally published by Forbes Business Council, 12 February 2026.
